Purpose Driven

We connect Italian innovation with Ethiopian opportunity.

What we do

We help Italian and Ethiopian businesses meet the right partners through curated B2B matchmaking, trade events, and sector-specific guidance.

Strong partnerships begin with a clear goal and the right introduction.

How it started

Built for practical trade promotion.

We began as the Trade Promotion Section of the Italian Embassy in Addis Ababa, with a focus on making international trade easier to navigate.

That work evolved into a more intentional model where each event, introduction, and follow-up is aligned with a real business need.

Today we combine matchmaking, local market knowledge, and targeted support so companies can focus on results instead of noise.

Core values

We look for the mutual fit that turns an introduction into a real business relationship.

We keep the process transparent, reliable, and safe for everyone involved.

We focus on the right sectors so opportunities stay relevant and useful.

We work for outcomes that help individual businesses and the wider community grow together.

Next step

See upcoming events or contact our team if you want to discuss a partnership opportunity.