01
Strategic Matchmaking
We look for the mutual fit that turns an introduction into a real business relationship.
Purpose Driven
We connect Italian innovation with Ethiopian opportunity.
What we do
We help Italian and Ethiopian businesses meet the right partners through curated B2B matchmaking, trade events, and sector-specific guidance.
Strong partnerships begin with a clear goal and the right introduction.
How it started
Built for practical trade promotion.
We began as the Trade Promotion Section of the Italian Embassy in Addis Ababa, with a focus on making international trade easier to navigate.
That work evolved into a more intentional model where each event, introduction, and follow-up is aligned with a real business need.
Today we combine matchmaking, local market knowledge, and targeted support so companies can focus on results instead of noise.
Core values
What guides our work
02
Professional Integrity
We keep the process transparent, reliable, and safe for everyone involved.
03
Sectoral Precision
We focus on the right sectors so opportunities stay relevant and useful.
04
Collaborative Growth
We work for outcomes that help individual businesses and the wider community grow together.
Next step
Ready to explore the right connection?
See upcoming events or contact our team if you want to discuss a partnership opportunity.
